What we build for growing businesses
Every engagement is built around a measurable outcome. Here's the four categories the work falls into, and what shipping each one actually looks like.
OperationsReplace the tangle
Most growing service businesses have the same shape: a dozen tools, none of them talking, half the data in spreadsheets. Operators end up doing the systems' job: copying between tabs, reconciling at the end of every week, hunting for the number that should have been on the dashboard. We rebuild the operations stack as a single dashboard tying together job intake, scheduling, customer history, billing, and reporting. The team checks one screen instead of seven, and the data flows automatically rather than being copied.
Examples
- Job intake → scheduling → invoicing in one workflow
- Customer history visible to every operator without permissions hunts
- End-of-week reconciliation that takes minutes, not hours
AnalyticsSee what matters
Generic SaaS dashboards show generic SaaS metrics. Your business doesn't run on generic SaaS metrics. Custom analytics surface exactly the numbers that drive your business (revenue per job, billable hours per recruiter, lead-to-booked-job time, customer LTV) and put them where leadership sees them daily. Not a quarterly slide deck. Not a spreadsheet someone has to remember to update. A live dashboard that reflects how you actually operate.
Examples
- Revenue, gross margin, and on-time rate visible at a glance
- Per-employee performance views without exporting spreadsheets
- Weekly board-ready summaries generated automatically
AutomationReclaim admin time
Operator time is the most valuable, scarcest resource in a growing business. The biggest leak is recurring admin: weekly reports, data entry, follow-up reminders, handoffs that always need someone to remember them. Automation closes the leak. Reports generate themselves. Follow-ups fire on schedule. Handoffs notify the right person. The principal, COO, or owner gets the time back to run the business instead of staffing the business.
Examples
- Weekly attendance summaries pulled from live data automatically
- Lead follow-up sequences triggered by source and intent
- Compliance reminders that nudge before due dates, not after
AcquisitionProfit first ads
Paid acquisition is easy to do and hard to do well. Most agencies optimize for impressions and clicks because those are easy to grow. We optimize for booked jobs at target margin, because that is the only thing that matters. The work starts with figuring out what your real CAC and LTV look like, killing the channels leaking spend, and doubling down on the ones converting. Lead-management automation makes sure no qualified lead drops between intake and follow-up.
Examples
- Paid campaigns restructured around ROAS and CAC, not click-through
- Lead intake → routing → follow-up runs without manual touch
- Channel-level reporting so spend goes where it actually converts
Ready to talk about which outcome to build first?
A 30 minute systems audit aligns us on what's leaking, what's worth fixing first, and what the system that fixes it looks like. No commitment to keep working with us.
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