Home services
A growing home services business needed leads, not impressions. We built profit-first paid acquisition with lead-management automation that scaled the pipeline without scaling the cost per booked job.
Divine Shine had a quality service and good reviews, but lead volume was flat. Their previous attempts at paid ads optimized for impressions and clicks, not booked jobs. Cost per acquisition was creeping up while close rate stayed flat. Every new lead required manual follow-up, and most went cold within twenty-four hours.
Built a lead-management system that captured every inbound (web, ads, calls, referrals) into one queue, auto-routed to the right operator, and triggered timed follow-ups based on lead source and intent signals. On the acquisition side, restructured paid campaigns around ROAS and CAC, killed the channels leaking spend, and doubled down on the ones converting at target margin.
10x lead flow with 15x return on ad spend
Tools
Four weeks initial build, ongoing optimization
+250% revenue
The systems we sell are the systems we run on. Coastal Clarity is the family-run service business in San Diego where Kunz & Co. was first built, and where every system gets battle-tested before it ever ships to a client.
View case study →$2K per month
A growing recruiting firm with eight billable recruiters needed to track billable hours, contractor commissions, tax filing, and weekly payroll without hiring an admin to do it. We built the system that does it for them.
View case study →4 hours per week
An independent academy's principal was spending one full work-day a week on reports, attendance tracking, and parent communications. We automated the admin so leadership could focus on leading.
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