Custom systems & automations since 2024

We solve operational problems for growing businesses. Custom systems, specific outcomes, immediate ROI.

Dashboards, automations, and operator tooling, built around a measurable outcome we agree on up front.

average time to ROI
1 to 3 months
systems built and live
10+ businesses
avg admin cost saved
$10K+/mo
The shift

The manual way doesn't scale. The systemized way compounds.

Same business, same team, two completely different ceilings. The difference is whether the systems do the work or your people do the systems' work.

The manual way

  • Work scattered across tools, tabs, and spreadsheets
  • Operators copy data by hand to keep it in sync
  • Effort scales with headcount, not with systems
  • Things break silently and get caught late
  • Reporting is a weekly fire drill

The Kunz way

  • One system, one source of truth
  • Data flows automatically between every step
  • Effort decouples from growth
  • Monitored, with alerts before it hurts
  • Live metrics that are always current
What we solve

What we build for growing businesses

Every engagement is built around a measurable business outcome. No retainer hours. No vague consulting. Just the system that fixes the thing that's broken.

OperationsReplace the tangle

Spreadsheets, SaaS tools, and disconnected systems become one dashboard your team actually uses. Real time. Single source of truth.

Coastal Clarity · +250% revenue

Read the Coastal Clarity case study →

AnalyticsSee what matters

Custom analytics that put your most important metrics top of mind. Built around how you actually run your business, not generic SaaS templates.

Thorough Group · $2K per month

Read the Thorough Group case study →

AutomationReclaim admin time

Automate the recurring tasks eating your operators' calendars. Reporting, data entry, follow ups, handoffs. Handled.

LifeBridge Academy · 4 hours per week

Read the LifeBridge Academy case study →

AcquisitionProfit first ads

Paid acquisition that produces profit, not vanity metrics. Built around ROAS, CAC, and what's actually working.

Divine Shine · 10x lead flow

Read the Divine Shine case study →
Our process

From audit to ongoing optimization

Three phases. No bloat. We move from understanding the problem to shipping the system as fast as the problem deserves.

Phase 01: Audit

A 30 minute systems audit gets us aligned on what's broken, what's bleeding money, and what to fix first.

30 min, free

Phase 02: Build

We design and ship the custom dashboard, automation, or system that solves the problem. Live in days, not months.

Days to weeks

Phase 03: Optimize

We measure what's actually working, refine what isn't, and expand into the next opportunity. Your operations should compound.

Ongoing

Proof

Real systems, real outcomes

Every engagement is measured against an outcome agreed up front. Here is what that has looked like.

+250%

Revenue growth, year-over-year

Coastal Clarity

Home services

The systems we sell are the systems we run on. Coastal Clarity is the family-run service business in San Diego where Kunz & Co. was first built, and where every system gets battle-tested before it ever ships to a client.

  • Revenue up 250% year-over-year without expanding admin overhead
  • Operator weekly admin hours cut from 12 to 4
Read the Coastal Clarity case study →
$2K

Monthly admin costs reclaimed

Thorough Group

Recruiting

A growing recruiting firm with eight billable recruiters needed to track billable hours, contractor commissions, tax filing, and weekly payroll without hiring an admin to do it. We built the system that does it for them.

  • $2,000 per month in admin personnel costs eliminated
  • Weekly payroll reconciliation went from four hours to thirty minutes
Read the Thorough Group case study →
10×

Lead flow growth, sustained 15× return on ad spend

Divine Shine

Home services

A growing home services business needed leads, not impressions. We built profit-first paid acquisition with lead-management automation that scaled the pipeline without scaling the cost per booked job.

  • Lead flow increased 10x
  • 15x return on ad spend, sustained over six months
Read the Divine Shine case study →
4 hrs

Per week reclaimed for the principal

LifeBridge Academy

Education

An independent academy's principal was spending one full work-day a week on reports, attendance tracking, and parent communications. We automated the admin so leadership could focus on leading.

  • Four hours per week reclaimed for the principal, a 10% time efficiency gain
  • Parent communication SLA shifted from 'when we get to it' to same-day
Read the LifeBridge Academy case study →
Trusted by
  • Coastal Clarity logo
  • Thorough Group logo
  • Divine Shine logo
  • LifeBridge Academy logo
  • Response Ready Fire Systems logo
  • Outlaw Appliance Repair logo
  • Sweeney Electric logo
  • CBX Roofs logo
Chris Kunz, founder of Kunz & Co.
About

Built by an operator, for operators

Kunz & Co. is run by Chris Kunz. Chris owns and operates Coastal Clarity, a family-run service business in San Diego scaling toward $500K in its second year.

Before founding Coastal Clarity, Chris spent nine years in tech. He started in web development in 2017 and expanded into digital marketing and SEO work for growing businesses. Three of those years were spent as a product manager at a tech startup, where he shipped both internal and external tools and saw the company through ideation to its IPO on the New York Stock Exchange.

The systems Kunz & Co. builds for clients are the same systems Coastal Clarity runs on. We sell what we use.

  • UCSD GRADUATE
  • 9 YRS IN TECH
  • EX PRODUCT MANAGER
  • NYSE IPO SHIPPED
  • WEB · MARKETING · SEO
  • SERVICE BUSINESS OPERATOR
  • SAN DIEGO
More about Chris →
Common questions

Things people ask before booking

What does a systems audit cover?

Thirty minutes where we walk through how your business currently runs, where the operator's time is going, and which numbers leadership doesn't trust. By the end you have a leak map, rough dollar estimates, and a recommendation for which system to build first. No sales pitch.

How long does it take to build a system?

Most builds ship in days to weeks, not months. The first working version usually lands in your environment within a week or two, then we iterate weekly with your team in the loop. The longest engagements run six to eight weeks; most are shorter.

Do you bill hourly or by outcome?

By outcome. We agree on a measurable result up front (a metric that will move, an hour count reclaimed, a dollar amount saved) and we ship the system that delivers it. No retainer hours, no open-ended consulting bills.

What kinds of businesses do you work with?

Growing service businesses, typically in the $500K to $5M revenue range: home services, recruiting, education, fire safety, electrical. The common thread is operators running the systems instead of running the business and needing that time back.

Do I have to keep working with you after the build?

No. Build ends with the system live in your environment, your team trained, and metrics in place to verify the outcome. Many clients continue into Optimize for ongoing measurement and refinement. Many don't, and that is fine.

Where are you based, and do you work outside San Diego?

We're based in San Diego, California. About a third of our clients are local San Diego service businesses; the rest are remote engagements across the United States. The work is mostly async with weekly video calls, so location rarely matters.

Your systems should run the business. Not the other way around.

Book a free 30 minute systems audit. We map where the time and money are leaking, and tell you straight whether we can help.

Get in touch

Ready for systems that actually work?

Tell us about your project. We respond quickly, and we'll tell you straight whether we're the right fit.

Book directly

Pick a time that works. We use Google Meet for the call.

Or send a message

Prefer to write it out first? Tell us what you're trying to solve.

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Free 30 minute systems audit